Jellyfish Social & Community
At Jellyfish, I owned social strategy, content creation, community engagement, and performance reporting across multiple channels. Working as a team of one for social, I built programs that increased engagement, expanded reach, and supported broader marketing goals.
The examples below showcase the strategy, creative execution, and results behind these achievements.
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Highlights
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470K+ impressions generated
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51% increase in LinkedIn engagement rate
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10% average engagement rate on LinkedIn
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8% average LinkedIn CTR
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2x increase in Q3 organic website traffic year-over-year
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290+ posts published
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5.3K+ new LinkedIn followers
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$2.4M in influenced pipeline
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Successfully launched and managed the Off the VPN podcast's social presence
Engineers + Valentine's Day
I was determined to do something exciting for Valentine's Day, but how do you do Valentine's Day for engineers in a way that intrigues them? You do love letters to Programming Languages. Now, do I know programming languages? No. Which is why I spent a few hours with the engineers at Jellyfish to make sure we got the perfect post.
Cards Against Engineering
Every company gives out swag. It's tough to stand out. We wanted to create a gift that our community wanted. One that they would actually use. That's where Cards Against Engineering came to life. The marketing team created a Google Form that went out to the engineers at our company to give us scenarios that felt relatable to them. From there the concept of Cards Against Engineering came to life.
My role in this was coming up with fun concepts for Jellyfish to post across our social media. Check it out!
