CARFAX
Leading CARFAX's social media strategy across Instagram, TikTok, YouTube, and Facebook, I've helped reshape the brand's presence on social. Through platform-native content, audience-focused storytelling, and a fresh creative approach, we've evolved how CARFAX shows up online—making our content more engaging, relevant, and impactful.
Take a look at some of the work and results below.
Brand Refresh & Social Identity
One of my first priorities was establishing a more recognizable and professional social presence. While CARFAX had strong brand recognition, that consistency wasn't reflected across social channels.
I developed a more cohesive visual identity by aligning content with CARFAX's brand standards, creating consistent creative guidelines, and refining our voice and tone. The result was a social presence that felt immediately recognizable, trustworthy, and aligned with the broader brand.
Key Contributions
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Refreshed social branding across all major platforms
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Established a more consistent voice and tone
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Created the majority of social graphics in-house
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Improved overall content quality and visual consistency
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Introduced stronger creative standards across channels
Building a Content Engine from the Ground Up
As a team of one, I own the full content lifecycle—from ideation and scripting to filming, editing, publishing, community management, and reporting.
To improve consistency and audience engagement, I established a more reliable publishing cadence across all platforms while expanding content formats and experimenting with new channels.
Key Contributions
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Film, edit, publish, and report on content independently
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Created and launched content on Threads
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Increased visibility through a more consistent posting cadence
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Developed new content series focused on car ownership, maintenance, and automotive education
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Produced content featuring the Car Fox mascot
Bringing CARFAX into Cultural Conversations
One of my goals was making CARFAX feel more relevant and relatable to younger audiences without sacrificing brand credibility.
By identifying and participating in cultural moments that aligned naturally with the brand, I helped CARFAX show up in conversations in a way that felt authentic rather than forced.
During a major viral moment involving Joe Jonas, I quickly developed and published a reactive TikTok that resonated strongly with Gen Z audiences.
Results
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1.8M views
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242.1K likes
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1.1K comments
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5K saves
More importantly, the response reflected a shift in audience perception:
Strengthening Cross-Functional Partnerships
Beyond social media execution, I've worked closely with teams across the organization to elevate content quality and strengthen brand storytelling.
Highlights
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Partnered with Editorial to integrate stronger automotive expertise into social content
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Helped establish a stronger relationship between social and content teams
Supporting Spanish-Language Marketing
As a bilingual marketer, I've also supported CARFAX's Spanish-language initiatives.
Contributions
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Assisted with Spanish commercial scripting
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Reviewed live filming to ensure authenticity and natural delivery
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Translated and localized paid social campaigns
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Created Spanish-language social content for emerging audiences